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Meet our newest beauty must-haves! Backed by 40+ years of inclusive, trend-driven innovation, our new makeup launches deliver bold color, effortless neutrals, and budget-friendly formulas that make beauty achievable for everyone. So go ahead, get your feet wet with us again and go wild with your imagination!

 

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Open and swatch PRIME FOCUS CLINGY SERUM PRIMER
PRIME FOCUS CLINGY SERUM PRIMER - wet n wild Beauty
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Prime Focus Clingy Serum Primer
$6.39
Open and swatch Breakup Proof Wing Out Waterproof Liquid Eyeliner in shade Ultra Black
breakup proof angled liner for cry proof and fade proof eye looks
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Breakup Proof Wing Out Waterproof Liquid Eyeliner | Ultra Black
$5.49
Open and swatch Perfect Pout Lip Liner Stain in Shade Spilled Wine
perfect pout lip liner stain for transfer proof wear
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Perfect Pout Lip Liner Stain | Spilled Wine
$4.99
Open and swatch Perfect Pout Lip Liner Stain in Shade I'm Blushing
perfect pout lip liner stain for transfer proof wear
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Perfect Pout Lip Liner Stain | I'm Blushing
$4.99
Open image of powder for Loose Setting Powders
POWDER PUFF - wet n wild Beauty
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Powder Puff
$3.29
Open image of triple feature 3 piece sponge set for Loose Setting Powders
3 PIECE CUSHION SPONGE SET - wet n wild Beauty
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3 Piece Cushion Sponge Set
$5.29
Open and swatch Clear Mega Stay Extreme Hold Brow Gel
wet n wild mega stay extreme hold brow gel
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Mega Stay Extreme Hold Brow Gel | Clear
$3.29
Open and swatch MEGA GLITTER SHIMMER LIQUID LIPSTICK in Shade HEAR ME OUT
mega glitter liquid lipstick. Apply, let it dry, press lips together for the glitter reveal.
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Mega Glitter Shimmer Liquid Lipstick | Hear Me Out
$5.99
PHOTO FOCUS LOOSE SETTING POWDER | SOFT PINK - wet n wild Beauty
PHOTO FOCUS LOOSE SETTING POWDER | SOFT PINK - wet n wild Beauty
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Photo Focus Loose Setting Powder | Soft Pink
$6.39
Open and swatch MEGA GLITTER SHIMMER LIQUID LIPSTICK in Shade NEW SOULMATE
mega glitter liquid lipstick. Apply, let it dry, press lips together for the glitter reveal.
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Mega Glitter Shimmer Liquid Lipstick | New Soulmate
$5.99
Open and swatch MEGA GLITTER SHIMMER LIQUID LIPSTICK in Shade PINK FUTURE
mega glitter liquid lipstick. Apply, let it dry, press lips together for the glitter reveal.
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Mega Glitter Shimmer Liquid Lipstick | Pink Future
$5.99
CHAMELEON CHROME EYELINER | COSMIC SEEKER - wet n wild Beauty
Swatch Model Image of the Chameleon Chrome Eyeliner
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Chameleon Chrome Eyeliner | Cosmic Seeker
$5.99
CHAMELEON CHROME EYELINER | SUPERSTAR SUIT - wet n wild Beauty
CHAMELEON CHROME EYELINER | SUPERSTAR SUIT - wet n wild Beauty
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Chameleon Chrome Eyeliner | Superstar Suit
$5.99
CHAMELEON CHROME EYELINER | ELECTRIC PRISM - wet n wild Beauty
CHAMELEON CHROME EYELINER | ELECTRIC PRISM - wet n wild Beauty
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Chameleon Chrome Eyeliner | Electric Prism
$5.99
CHAMELEON CHROME HIGHLIGHTER | VENUS SWING - wet n wild Beauty
Chameleon Collection Highlighter
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Chameleon Chrome Highlighter | Venus Swing
$6.99
CHAMELEON CHROME EYELINER | PLANET DISCO - wet n wild Beauty
CHAMELEON CHROME EYELINER | PLANET DISCO - wet n wild Beauty
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Chameleon Chrome Eyeliner| Planet Disco
$5.99
CHAMELEON CHROME EYESHADOW FOIL | MATRIX MOVES - wet n wild Beauty
Chameleon Chrome Eyeshadow Foil 1
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Chameleon Chrome Eyeshadow Foil | Matrix Moves
$6.99
CHAMELEON CHROME LIP FOIL | HALO'S WAY - wet n wild Beauty
Chameleon Chrome Lip Foil Callouts
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Chameleon Chrome Lip Foil | Halo's Way
$5.99
CHAMELEON CHROME LIP FOIL | CELESTIAL DANCE - wet n wild Beauty
Chameleon Chrome Lip Foil Callouts
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Chameleon Chrome Lip Foil | Celestial Dance
$5.99
CHAMELEON CHROME HIGHLIGHTER | TOO SIRIUS - wet n wild Beauty
Chameleon Collection Highlighter
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Chameleon Chrome Highlighter | Too Sirius
$6.99
Soft Blur matte lipstick
Soft Blur matte lipstick
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Soft Blur Matte Lipstick | Homecoming Queen
$5.99
Soft Blur matte lipstick
Soft Blur matte lipstick
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Soft Blur Matte Lipstick | Bali Blossom
$5.99
Bare Focus Niacinamide Skin Tint | Light Medium - wet n wild Beauty
Bare Focus Niacinamide Skin Tint | Truffle - wet n wild Beauty
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Bare Focus Niacinamide Skin Tint | Light Medium
$8.99
Bare Focus Niacinamide Skin Tint | Natural Light - wet n wild Beauty
Bare Focus Niacinamide Skin Tint | Light - wet n wild Beauty
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Bare Focus Niacinamide Skin Tint | Natural Light
$8.99
Bare Focus Niacinamide Skin Tint | Fair Beige - wet n wild Beauty
Bare Focus Niacinamide Skin Tint | Fair Light Beige - wet n wild Beauty
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Bare Focus Niacinamide Skin Tint | Fair Beige
$8.99

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