THE MOST ANTICIPATED LAUNCH OF THE YEAR! HELLO KITTY IS NOW LIVE! | FREE SHIPPING ON ORDERS $25+
The sky’s the limit with these 2 Eye & Face Palettes! Choose between a a pink and purple toned palette with 16 shades of buttery soft mattes, sparkly shimmers, gleaming satins, and self-adhering multi-dimensional glitters. Richly pigmented and multi-functional, fill your world with these colorfully bold palettes!
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Celebrate Hello Kitty’s 50th Anniversary with wet n wild beauty! This long-awaited collaboration features new formulas and must-have accessories. Jump into this dreamy, 50th Anniversary Hello Kitty collection with wet n wild beauty!
Buildable and Blendable: Get rich pigment and a formula that lasts. Apply and blend seamlessly.
Multi-Functional: Choose from 16 shades of mattes, shimmers, satins and glitters to apply to the eye and face area. See guide on packaging for proper usage.
2 Bold Palettes: Be Kind is a mix of pink and coral tones; Big Smile is a mix of vibrant purple tones and iridescent shades.
Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!